“Between Motion and Stillness”

Car components are originally engineered to serve the purpose of movement.

Concrete, as a foundation, fulfils the static role that makes such movement possible.

When the intended function of a car part is paused and the part is fixed within the stillness of concrete, a quiet and unexpected function emerges.

Once immobilised, the components reveal a level of precision that is often overlooked. They also uncover a beauty that transforms them from elements of a moving vehicle into objects with a new role within domestic environment.

By moving beyond their conventional purpose as automotive parts, they become symbols of .uppar. The brand seeks to expand the expressive possibilities of Honda, and it is from this idea that “pause” was created.